Practice transitions
When it comes time for a change in your practice, make a smooth transition with AOAExcel®’s endorsed business partner, Williams Group.

Williams Group provides programs and consulting ranging from transition advisory solutions, associateships, partnerships, valuations and appraisals, and has helped thousands of doctors achieve the results they desire. When the time comes for a change in your practice, call the recommended choice of doctors of optometry, Williams Group, to help you through a successful transition.
Practice transition strategies
From adding associates and partners to helping you plan your exit strategy, Williams Group specializes in creating the business structure you desire.
Transitions advisory solutions
Selling a practice while running your own business can be a daunting task. Williams Group's transitions experts will help collaborate with your attorney to develop an optometric-specific agreement.
Understand your value
With 30+ years and over 1,000 optometry practice appraisals completed, you can be confident in the valuation of your practice.
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Concentrate on your patients. We’ll take care of the rest.
AOA MORE, optometry’s data registry, takes yearlong pause
The AOA will use the time to evaluate its collection efforts and create a registry for the future that is most useful to improving eye health and vision care. The AOA launched the registry in 2015.
Who are you? AOA is letting America know
AOA’s public health observance calls out the bait-and-switch of online vision tests with a campaign emphasizing why there is no substitute for in-person eye health care with a doctor of optometry.
Developing a new generation of optometric leaders
In a virtual kick-off, the AOA launches Leadership Institute with 130 doctors of optometry from across the country. A project of the AOA Leadership Development Committee, the Institute is a yearlong program designed to grow and support the next generation of leaders in the profession.